Capability
Brand Campaigns
Integrated ideas across social, retail, outdoor and experience.
I connect the big campaign idea to the details people actually encounter.
The work moves from concept and key visual into a complete rollout. I design systems that keep the message coherent through social, OOH, retail, digital and experiential executions while adapting the hierarchy and behavior of each channel.
Selected proof
Projects where the capability is visible
Creative Direction · Integrated Campaign
Chombasia te lleva a Perú
A complete promotional ecosystem that turned Chombasia's flavor, color and irreverence into a journey from social participation to Panama's streets.
Integrated Brand Campaign
Adidas x Donovan Mitchell
A dynamic visual toolkit for Adidas and Donovan Mitchell, built around speed, athletic confidence and the charged atmosphere of basketball culture.
Sports Branding · Design Leadership
IV Juegos Suramericanos de la Juventud Panamá 2026
A large-scale visual system for an international, multi-venue sports event—energetic enough for young athletes and rigorous enough for hundreds of production touchpoints.