Campaign motion 01
Integrated Brand Campaign · 2025
Adidas x Donovan Mitchell
A dynamic visual toolkit for Adidas and Donovan Mitchell, built around speed, athletic confidence and the charged atmosphere of basketball culture.
An athletic campaign language that balances Adidas discipline with the personality and explosive movement of Donovan Mitchell.
The work uses layered action photography, controlled color grading, bold scale changes and urban textures to create a coherent campaign family. Each composition was designed to perform as a standalone piece while still belonging to the same system across launch graphics, social formats and motion-led brand content.
Motion, process & selected material
See the system in depth
Campaign motion 02
Campaign motion 03