Capability
Visual Identity
Flexible identity systems made for real-world scale.
A visual identity should remain recognizable even when the logo is not doing all the work.
I build the wider system around a mark: typography, palette, graphic devices, image behavior and practical applications. That gives teams a language they can extend consistently across campaigns, spaces, screens and everyday communication.
Selected proof
Projects where the capability is visible
Brand Systems · Visual Identity
Branding & Identity
Identity work that moves from a recognizable mark to a practical visual system brands can actually use.
Festival Branding · Campaign Design
Vibes Fest
A loud, youthful festival world built to organize lineup, ticketing and event information without losing the energy of the experience.
Sports Branding · Design Leadership
IV Juegos Suramericanos de la Juventud Panamá 2026
A large-scale visual system for an international, multi-venue sports event—energetic enough for young athletes and rigorous enough for hundreds of production touchpoints.